ICP’s first 100 years

ICP’s first 100 years

One hundred years.

A century of history, dedication, passion, and perspective. Industria Cartaria Pieretti reaches an important milestone with PBA Group, and becomes a testimony for how constant innovation and foresight can make a difference in a company’s project. Today, ICP produces recycled paperboard and is a leader in the tissue sector over the international and domestic market. The road to get there though has been long and full of decisions, trials, and changes.

The Beginning

Everything started in 1924 with the foundation of the F.lli Pieretti factory, which produced straw paper. Over a few years the company extended its production to different plants in Bagni di Lucca, Marlia, Ghivizzano, and Margherita di Cuneo – their first activity outside of Tuscany. Unfortunately, during the second world war the company was forced to suspend its activity and resume it only after the war, with the two paper mills in Marlia, the one in Ghivizzano, and the one in Ponte all’Ania.

In 1960, the company transformed by starting the production of paper in reels for bags and corrugated paper. Two years later, riding this wave of excitement for the expansion, a new plant was built in Marlia for the production of corrugated paper, and another plant dedicated to the production of corrugated cardboard for boxes.

In 1973 the plant in Marlia opened a new department for the production of corrugated carboard in sheets. The core business has now become the production of corrugated cardboard for industrial applications. This change of direction entails a new trade name and a new denomination: F.lli Pieretti becomes Ondulati Pieretti. This kind of expansion requires more resources, in fact in this period the company counts more than 100 employees.

Over the course of two years, Ondulati Pieretti strengthens its role as a producer of corrugated cardboard in sheets. The company starts producing paperboard for the production of tubes in the industrial and tissue sectors, first in the plant in Marlia, then in the Ghivizzano plant. These two plants are soon upgraded, opting to close the department dedicated to the production of corrugated cardboard. In 1981, the plant in Ghivizzano also started the production of paperboard for industrial use, made out of wastepaper and cut into strips to produce tubes and tissue cores.

The Production of Cores

The new phase starts in 1990 when Industria Cartaria Pieretti (ICP) is highly specialized in the production of paperboard designed for paper roll cores. ICP becomes a prominent company in the Italian market, leading to important collaborations with machine and tube producers, with the aim of making efficient cores that can meet the market’s demands.

By paying attention to the product’s quality, to the client’s needs, and to constant improvement, ICP participates to the first edition of Tissue World in Nice, 1993. Tissue World is a landmark in this sector, and ICP’s attendance to this expo show as well as China Paper in 1995 – Beijing’s first Tissue expo – launched a new expansion phase towards European and global markets.

In 1996, the second continuous machine arrived, and a new 5 megawatt cogeneration system is launched. This new system allows for better efficiency in the production of steam and energy in Marlia’s plant, along with great improvement in terms of environmental sustainability. Ghivizzano’s plant production is instead interrupted.

The 90s

The installation of the second continuous machine and the profound company renovation in the 90s allowed ICP to expand its market outside of national borders, therefore becoming a leader in the production of paperboard for tissue cores.

ICP’s growth continues. In 2008, Toscotec – a company of the Mennucci Group – awarded ICP during the third edition of “Technology and Passion. Award for innovation 2008” for having successfully installed an innovative system of paperboard pressing.

The following year marked ICP’s 85 years of activity, and the outcome is extraordinary, starting with the annual 140.000 tons of production, 45% of which are exported. ICP achieves leadership in Europe in the production of paperboard designed for tissue paper roll cores, yet continues its development while always caring for the environment. In fact, ICP start an important improvement in energetic efficiency thanks to the modernization of its implants, which also allowed for an increase in productivity.

At this point the company decided to invest even more by building a new groundbreaking biological purification system, aimed at reducing water use during the process. Meanwhile, the extremely modern continuous machine PM2 is modernized even more.

In 2009, ICP attends many conventions and meetings. Among the most important: Tissue World (Nice) in March, Chipec (China) in April, Paper Arabia (Dubai) in October, Paperex (Dehli) in December.

It was a rich, intense, and fruitful year. Not only does the company enjoy the results of this long successful journey, ICP keeps an eye on the future with determination and insight.

In fact, in 2010 a new 7,5 megawatt cogeneration system is launched for the production of steam energy for the whole plant. This new system guarantees an improved environmental safeguard.

Meeting PBA

In 2018, the company’s values, history, and goals contribute to the decision of merging ICP to Cartiere dell’Adda, creating the biggest European Group in the production of recycled paperboard for industrial applications. Today ICP continues to be a growing company that aims at quality, innovation, and cares about the environment. At the same time, the company maintains its great international vocation, high specialization, and unique know-how.

By joining the PBA Group, ICP opened up to new markets, reinforcing its position where already present, increasing investments, and optimizing the production and organization process.

Today, ICP has many new and extraordinary challenges, more projects to be made, goals to pursue, and a team of people with great professional and personal value, without whom most of the work would not have been possible.

One hundred years of history represent a wonderful and uncommon milestone of a journey which aims at an even longer future.

This is only the beginning.

PBA’s products. The future’s keywords? Customize and diversify.

PBA products

“Let’s think of Ford’s first model. When Henry Ford built his first car, the Ford Model T, he said ironically ‘you can choose any color you like, as long as it’s black’, because he could only produce black cars. Today, instead, any car can be customized by choosing the color, the accessories, the interior, and much more.” Through this clear and straightforward car analogy, Roberto Severini, PBA Group’s Marketing Director, describes how Cartiera Dell’Adda’s and Icp’s approach to the client has changed over the years. Few and simple words that show us sharply what direction the two companies have taken: to meet the client’s needs, and to create something that is tailor-made for them adapting to their needs, not vice versa.

A different outlook, a more open one, that has allowed the companies to focus on an important aspect over the years: improve the quality of production by limiting the industrial approach, in favor of a more client-oriented attitude. Something which was not as present in Cartiera dell’Adda as it was in Icp. In fact, it was the combination of these two entities and their unique features that made it possible to develop a series of new products, by revolutionizing the companies’ strong points, and reinforcing the “niche” ones.  

The final result was significant, and the numbers can confirm it. As for sales, the Group’s main product at the moment is paperboard for tissue, which is made in Icp. The second one is paperboard for industrial tubes which is made in Adda, and the third is paperboard for edge protectors. “These are the first three which make up a very important share of our production – Roberto Severini explains – Together, in fact, they account for 60% of our business”. But that’s not all, following these products are tubes for thermocouple sensors, as well as paperboard for food use. 

Moreover, production is looking at new markets. A direction which is revealing to be a winning choice, although it brought a significant change inside the company organization, and in particular, a change in the study and design of the product, completely switching up the order of things. 
The first step, in fact, is to ask the client “What do you need? How can I create a product that is best suited to your expectations with two productive plants and three continuous machine?”. Only then can the work get started. In this perspective, Roberto Severini points out that marketing has chosen to follow a very clear approach: diversify

The market is so volatile that if we standardize certain products too much we risk missing out on important opportunities, and we become victims of the industrial pace of the market itself”.

icP on top of the Everest with Andrea Lanfri

icP on top of the Everest with Andrea Lanfri

Industria Cartaria Pieretti supported the endeavour of Andrea Lanfri, an athlete and Paralympic mountaineer from Lucca who made his dream come true: to reach the top of the world with prostheses.

ICP, together with other companies in the area, bet on this new challenge and reached the summit of Everest with Andrea Lanfri.

In 2015, due to fulminant meningitis with meningococcal sepsis, Lanfri underwent the amputation of both legs and seven fingers. Despite this, the athlete from Lucca never lost heart and made his life an example of tenacity and courage for all.

The last challenge was the most important one: to reach 8848 meters of the highest peak in the world. Challenge won by Andrea on 13th May, around 1am (Italy time). An exceptional sporting feat, in which he was accompanied by his friend and mountain guide Luca Montanari.

This was much more than just a sport challenge: it was making a dream come true, setting goals and going beyond your limits.

Well done Andrea!

icP delivered core board for the Kirikù kindergarten in Lucca

Core board for the Kirikù kindergarten: a special delivery from icP for kids and teachers of the Kirikù kindergarten in Lucca. They can use the board for fun and educational activities throughout the month of July. This donation comes from icP -industria cartaria Pieretti, part of the Group Paper Board Alliance (a business reality which combines icP from Lucca and Cartiera dell’Adda from Calolziocorte – Lecco). icP is long-time producer of recycled core board.

Sonia Bernicchi, International Sales and Marketing Manager of Paper Board Alliance, delivered icP core board in the hands of the teachers of the Cooperative La Luce. Cooperative La Luce handles the kindergarten and works together with icP to develop a stable collaboration for initiatives dedicated to nurseries.

The goal is to promote and encourage the idea of the recycling from an early age. In fact icP produces core board with raw material coming from the waste collection. Touching and using the material help kids to be aware of the importance of the environment   through educational activities that support their  coordination and creativity.

For more info: Cooperativa La Luce